EUNICE JU YOUNG SON

DESIGN + ART DIRECTION


The Dark Knight, Saddlepoint & The Loop

CLIENT

Argus Brewery
Identity + Product Ideation
2015

New beers created for the Argus Brewery Family: The Dark Knight, Saddlepoint and The Loop. From conception to final product, all ideas stemmed from the Brewery's Chicago history and current branding.

The Dark Knight is an oatmeal stout inspired by the hero Chicago needs and deserves.

Saddlepoint is an oatmeal stout that is steeped in Chicago’s history where it once used to be as a trading post amongst explorers … a history that is now buried under Chicago's Wacker Drive.

The Loop is a saison pale ale that was created and refined by the Chicago Fire.


© 2016 EUNICE JU YOUNG SON.

Please do not duplicate without written consent from Eunice J. Son.