Identity + Product Ideation
New beers created for the Argus Brewery Family: The Dark Knight, Saddlepoint and The Loop. From conception to final product, all ideas stemmed from the Brewery's Chicago history and current branding.
The Dark Knight is an oatmeal stout inspired by the hero Chicago needs and deserves.
Saddlepoint is an oatmeal stout that is steeped in Chicago’s history where it once used to be as a trading post amongst explorers … a history that is now buried under Chicago's Wacker Drive.
The Loop is a saison pale ale that was created and refined by the Chicago Fire.